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The Best Online Watch Stores in Australia

watch

If you’re browsing for a new timepiece, we’ve found some of the best online stores for watches in Australia. From casual to luxury, you’re sure to find a nice mix of products.

Published on November 23rd, 2021
Learn where to buy watches in ~x minutes
The links to the online stores are sponsored
Read on for information about each store.
The Iconic  Screenshot

The Iconic An Online Fashion Retailer with Designer Watches

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The Iconic is a top fashion retailer in both Australia and New Zealand. As such, this store has a large collection of accessories, including watches from several different brands. You won’t find luxury watches here, but you will find a nice selection of cheap and mid-range timepieces from brands like Versace, Guess, Diesel, and Fossil.

Since there are separate collections for men and women, you’ll have to select either Women or Men at the top of the store’s homepage. From here, select Accessories and then scroll down to Watches. This way, you’ll be able to see the collections by gender. Each collection has many different ways to filter and sort so that you can navigate the collections easily.

The Iconic is a great store not just for its large selection of products, but also for its commitment to sustainability, ethical sourcing, and diversity and inclusivity.

Stats

Selection: 8/10 Prices: $30 – $3,675 Google Search Popularity: 36% Instagram Popularity: 571k

Shipping

Free shipping on orders $50 or over.

Financing

Payment plans are available through Afterpay.

David Jones  Screenshot

David Jones A Popular Department Store with High-End Watches

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David Jones is an upscale Australian department store that carries all kinds of products, like clothing, shoes, bags, and accessories. This store has a large collection of mid-range and luxury watches from several top brands, including Gucci, Bulova, Tissot, and Fossil. You can find the store’s watch collection under Bags & Accessories and then scrolling down to watches.

This store has several high-end brands, but you’ll also find several affordable watches under $100. This collection includes both analog and smartwatches that range from casual to dressy.

When it comes to shipping David Jones has free shipping during certain periods, so you’ll have to check the site to see when this service is available.

Stats

Selection: 8/10 Prices: $40 – $66,500 Google Search Popularity: 100% Instagram Popularity: 407k

Shipping

Free shipping on orders $50 or over for a limited time.

Financing

Payment plans are available through Afterpay.

Mr Porter  Screenshot

Mr Porter A Nice Selection of Luxury Watches for Men

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Mr Porter is an online-only fashion retailer for men that specializes in high-end and luxury brands. This store has a large selection of high-end watches from some of the world’s most coveted brands, like Herm├Ęs, Cartier, Breitling, and Chopard. In addition to vintage or limited edition timepieces, you’ll find designer straps that you can swap out on your existing watch.

This store has a nice collection of different styles, including fine chronographs, sport watches, and fashionable timepieces. Even though there are several different styles, they are all analog watches that are quite expensive.

One thing to know is that even if you’re shopping from Australia, the prices show in GBP. Also, when you search Mr Porter’s entire watch collection, the search results also show items like straps and dials. Apart from this, the site is quite easy to navigate.

Stats

Selection: 7/10 Prices: $660 – $219,410 Google Search Popularity: <5% Instagram Popularity: 1,2m

Shipping

Free shipping is only available during certain promotional periods.

Financing

Payment plans are available through Klarna.

SurfStitch  Screenshot

SurfStitch Casual and Sporty Watches for Men and Women

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SurfStitch is an online store that is dedicated to casual, surfy fashion for both men and women. This store has a variety of casual watches, including both digital and analog items from casual brands. This store has more affordable options when compared to other stores on this list. Since the overall vibe of the store is quite casual, you’ll find fun colorful watches here, in addition to more neutral timepieces. You’ll also find many different waterproof watches to go along with the store’s surf and sports theme.

SurfStitch has a smaller watch collection compared to the other stores on this list, but the prices are reasonable and there is always free shipping on orders over $60. While there are watches for both men and women, the men’s collection has more products.

Stats

Selection: 6/10 Prices: $80 – $800 Google Search Popularity: <5% Instagram Popularity: 120k

Shipping

Free shipping on orders over $60.

Financing

Payment plans are available through Afterpay.

The Hour Glass  Screenshot

The Hour Glass A Large Collection of Luxury and Fine Watches

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The Hour Glass has 45 boutiques in the Asia Pacific region in addition to its online store. This store has a curated brand of specialty and luxury watches for men from exclusive brands like Tudor, Breitling, and Rolex. As you shop, make sure to tick the box Available Online while viewing the store’s collection to make sure the products you want are stocked in the online store.

This site is really unique because of some of its features that you won’t find in other stores on this list. For example, The Hour Glass has digital viewing rooms, or collections of watches in digital showrooms that you can explore. You can also check out the Curator’s Chat to get some expert tips and advice about the store’s collection. The Hour Glass also provides a wrist sizing guide, along with articles, to help you decide which watch is best for you and how to care for it.

As all of these watches are quite high end, the cheapest watch currently starts at $2,440.

Stats

Selection: 6/10 Prices: $2,440 – $22,880 Google Search Popularity: <5% Instagram Popularity: 56k

Shipping

No information about free shipping is available online.

Financing

Financing not currently available in Australia.

The Watch Factory  Screenshot

The Watch Factory Deals on Watches for the Whole Family

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The Watch Factory is an online-only retailer that has fashion watches for the whole family, including some items for kids. Since this store focuses on fashion watches, you’ll find lots of affordable watches from brands like Casio, Armitron, and other casual brands. This store also has some nicer options, as you’ll find timepieces from classic brands like Bulova, Coach, Tissot, and Citizen.

You’ll notice as you shop that many of the store’s watches are discounted off of the retailer’s suggested price. The Watch Factory is a great option if you’re looking for deals on watches and aren’t concerned about getting a designer or luxury piece. This store has both digital and analog watches that range from casual to more sophisticated.

Stats

Selection: 7/10 Prices: $40 – $4,000 Google Search Popularity: <5% Instagram Popularity: 7k

Shipping

Free express delivery within Australia on orders $100 and over.

Financing

There are several different ways to set up a payment plan. The Watch Factory currently supports Humm, Splitit, Afterpay, LatitudePay, and Zip.

Watch Direct  Screenshot

Watch Direct Both Everyday and Luxury Watches

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Watch Direct carries more than 40 brands of watches for both men and women at affordable prices. This includes watches for everyday wear along with premium watches from brands like Tag Heuer, Baume & Mercier, and Frederique Constant. This store is a certified dealer for all of the brands that it carries so you can buy your next watch with confidence.

One thing that you’ll notice when you browse the store’s brand is that the site doesn’t show you the number of products there are in each category or from each brand. However, you can sort by price, type, brand, and so many other filters to find exactly what you’re looking for.

One thing that Watch Direct has that some other stores on this list don’t have is a sale section. Here, you’ll find discounts on watches, jewelry, and other accessories.

Stats

Selection: 6/10 Prices: $40 – $6,200 Google Search Popularity: <5% Instagram Popularity: 2k

Shipping

Free standard shipping within Australia.

Financing

Payment plans are available through Afterpay and Klarna.

That’s it. Those are our picks as the best online watch stores!

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About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.

Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.

To select these top stores, we looked at data points like price ranges, variety of products, and the popularity of the store on Google and social media. For example, we looked at categories like brands, designers, and materials to compare the price range and availability of products.