us GEO select au GEO select ca GEO select uk GEO select es GEO select

The Best Online Watch Stores

watch

Buying watches online is easy. You will find both cheap watches and high-end luxury watches at these top online stores.

Updated on November 17th, 2021
Learn where to buy watches in ~x minutes
The links to the online stores are sponsored
Read on for information about each store.
Jomashop  Screenshot

Jomashop US & EU based – The Best Selection of Cheap and High-End Watches

Visit Store

With nearly 49,000 different watches for sale and its high popularity, it’s fair to say that Jomashop is the best online store for buying watches. It sells expensive high-end watches in addition to cheaper, more affordable ones. For example, the cheapest watch currently costs $30 and the most expensive costs more than $1 million. You’ll find watches from popular brands like Omega, Tissot, Hamilton, and so many more. This store has products for both men and women, including fashion, smart, diving, digital, and analog watches.

Jomashop offers warranties on all watches and guarantees that the watches are authentic. The site is quite easy to use since there are so many different categories and subcategories to explore. You can shop by brand, watch type, sale, or gender. You’ll also find items like watch accessories to help you keep your timepiece in tip-top condition.

Stats

Selection: 10/10 Prices: $30 – $1,350,000 Google Search Popularity: <5% Instagram Popularity: 145k

Shipping

Get free Next Day Air Delivery on orders over $1,000 with coupon code FREENDA for orders within the contiguous US orders. Jomashop ships internationally, so check out the store’s website for more information.

Financing

Payment plans are available through Affirm.

Macy's  Screenshot

Macy’s Global Store – Great Selection with Close to 10,000 Watches

Visit Store

Macy’s has a huge selection of watches. This includes more than 5,000 for men and 4,000 women. These numbers make Macy’s a top online store then it comes to buying watches. The great thing about this store is that there are a ton of brands to choose from at any budget. The store’s collection includes smartwatches, digital, and analog watches that range from casual to sophisticated. The cheapest watch is just $13, and the most expensive currently costs $27,275.

Macy’s has nearmy 1,600 luxury watches from designer labels like Gucci, Verasce, Longines, Tag Heuer, and Movado. This store also has pre-owned Rolex timepieces for both men and women. Be sure to check out the store’s Clearance/Closeout section to find the best deals on brands that you’ll love.

Stats

Selection: 9/10 Prices: $13 – $27,275 Google Search Popularity: <5% Instagram Popularity: 2,1m

Shipping

The free shipping threshold in the USA is $25. Macy’s ships to over 200 locations worldwide.

Financing

Payment plans are available through Klarna.

Amazon  Screenshot

Amazon Global Store – The World’s Most Popular Shopping Site

Visit Store

It’s no surprise that Amazon has a huge selection of watches as it has millions of products across tons of categories across the site. You’ll find all kinds of watches here, like casual watches up to more expensive timepieces from brands like Chanel, Fossil, Rolex, Invicta, and Bulova. Buying a watch from Amazon is a great option if you’re looking to buy either new or used watches that are still in good condition.

Amazon has more options for men than for women, but there are still thousands of watches to browse in both categories. However, when it comes to the most popular brands, there are more for men than for women. Additionally, there are watches for every budget since they start as low as just $5.

One of the reasons that shopping on Amazon is so popular is that the site is intuitive and easy to use. There are so many filters to apply to your search, along with ways to organize the search results so that you can find exactly what you’re looking for. Amazon Prime members also have great benefits like fast, free shipping.

Stats

Selection: 10/10 Prices: $5 – $5,500 Google Search Popularity: 100% Instagram Popularity: 3,3m

Shipping

Free shipping in the USA to Prime members. International shipping is possible. There is a filter you can set to show only items that are eligible for international shipping in the left sidebar. Amazon also ships from local sites around the world.

Financing

Customers with an Amazon Store Card are elegible for payment plans.

Walmart  Screenshot

Walmart US-only – Huge Department Store with Lots of Watches

Visit Store

Walmart is best known for its huge physical stores and low prices. The online store is just as well-stocked since there are thousands of products for both men and women to browse. While Walmart is known for its affordable prices and cheap brands, there’s a surprising amount of timepieces from brands like Apple, Time, Casio, and G-Shock. The most espensive watch goes all the way up to $250.

This store has a nice mix of all kinds of watches, from sporty to more elegant. The site has lots of different filters that you can use to search for men’s, women’s, or unisex watches. Walmart also has several options when it comes to delivery, including in-store pick-up and delivery to your door.

Stats

Selection: 6/10 Prices: $6 – $250 Google Search Popularity: 26% Instagram Popularity: 2,6m

Shipping

Free 2-day shipping on most orders $35 or over. Walmart does not ship internationally.

Financing

Payment plans are available through Affirm.

Bob's Watches  Screenshot

Bob’s Watches Global Store – Pre-Owned Rolex and Omega Watches

Visit Store

Bob’s Watches has a huge selection of pre-owned Rolex timepieces, in addition to luxury watches from brands like Omega, Cartier, and Patek Philippe. While there are watches for men, women, and unisex, the collection for men is more expansive than that for women.

Bob’s Watches is a good place to shop for watches if you like luxury, vintage, or collector’s items. You won’t find cheap watches here, but you’ll find lots of options when it comes to high-end, name-brand timepieces. This collection includes both new and used items as many of the used items are pre-owned luxury watches that are still in great condition.

Another interesting thing about this site is that you can also sell your own luxury watches online here.

Stats

Selection: 8/10 Prices: $670 – $174,950 Google Search Popularity: <5% Instagram Popularity: 231k

Shipping

Free shipping on all domestic orders. International shipping is $150 and other terms may apply. Check out on the store’s website for more information.

Financing

Payment plans are available for customers paying by Paypal Credit.

World of Watches  Screenshot

World of Watches Global Store – Huge Selection of Discount Watches

Visit Store

This is one of the best online stores when it comes to watches thanks to its large selection of over 5,000 women’s watches and over 8,000 men’s watches. World of Watches has huge discounts on tons of models and brands, so you might want to check out this site if you’re looking for a new watch on a budget. Currently, items on sale are marked up to 80% off the original price. The cheapest watches start at just $30.

World of Watches has a variety of brands, including Citizen, Gucci, Versace, and Tissot. To ensure the best prices, the store sources the watches itself and cuts out the middleman to save money during the process.

Stats

Selection: 9/10 Prices: $30 – $695,330 Google Search Popularity: <5%

Shipping

Free shipping in the continental US with the code WOWSHIP. World of Watches ships to over 200 countries worldwide.

Financing

Payment plans area available on all name-brand watches.

Hodinkee  Screenshot

Hodinkee Global Store – Vintage, Pre-Owned, and Luxury Watches

Visit Store

Hodinkee has a nice collection of vintage and pre-owned watches from some of the world’s top brands. This store is great if you’re searching for men’s watches, but it doesn’t have any watches for women. This store carries new, and pre-owned watches from brands like:

  • Breitling
  • Bulova
  • Hamilton
  • Rolex
  • Cartier
  • TAG Heuer
  • Omega
  • Patek Philippe
  • Audemars Piguet

One thing to note is that when you browse by category or brand, the site doesn’t show you how many products there are in each category. You can sort the watch selection by price, but you won’t be able to see how many results there are without scrolling through the entire selection.

As many of the items at Hodinkee are collector’s items or investments, you can expect the store’s collection to be quite pricey. In addition to watches, you’ll find a variety of watch straps, accessories, and tools to help you care for your timepiece.

Stats

Selection: 6/10 Prices: $55 – $133 Google Search Popularity: <5% Instagram Popularity: 788k

Shipping

Free shipping and returns. This store ships to several locations around the world.

Financing

Payment plans are available through Affirm.

YourWatch  Screenshot

YourWatch Global Store – Luxury Watches from Top Brands

Visit Store

YourWatch is a family-owned retailer of luxury watches with more than 30 years of experience. As such, you’ll find watches here from brands like Chopard, Bvlgari, Audemars Piguet, and Rolex. This store has one of the best online collections of watches from top brands in collections that are curated by experts. You’ll find timepieces for both men and women starting at $2,060.

YourWatch offers free 24-hour shipping as what you see online is available immediately for purchase. YourWatch customers are also eligible for customers benefits and perks, like exclusive sales, watch fittings, and admission to industry events. This store is a must for anyone who is serious about buying and collecting luxury watches.

Stats

Selection: 9/10 Prices: $2,060 – $352,000 Google Search Popularity: <5% Instagram Popularity: 7k

Shipping

Free, next-day shipping within the continental US. No information about international shipping rates.

Financing

No information available.

That’s it. Those are our picks as the best online watch stores!

Similar Content

About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.

Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.

To select these top stores, we looked at data points like price ranges, variety of products, and the popularity of the store on Google and social media. For example, we looked at categories like brands, designers, and materials to compare the price range and availability of products.