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The Best Online Jewelry Stores in the UK

Whether you’re looking for affordable fashion jewelry or something more elegant, we’ve found some of the best online jewelry stores in the UK for you to check out.

Updated on November 23rd, 2021
Learn where to buy jewelry in ~x minutes
The links to the online stores are sponsored
Read on for information about each store.
Harrods  Screenshot

Harrods The UK’s Most Famous Department Store

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Harrods is one of the most recognizable stores in the UK. This store is known for carrying designer and luxury brands across several different categories, including jewelry. This store has a large collection of fashion, fine, and luxury jewelry from brands like De Beers, Bvlgari, and Cartier. This includes a wide variety of rings, earrings, necklaces, watches, and bracelets in both gold and silver. Many of these pieces contain diamonds or other precious stones and gems.

While you can find some pieces start at £60, expect to pay high prices at Harrods. This store is known for luxury, so you get what you pay for. In addition to a large selection of jewelry for both men and women, you’ll also find luxury watches from brands like Breitling, Tag Heuer, and Cartier. To help you care for your new luxury jewelry or watch, Harrods provides care information on its website to make sure that your new piece stays looking in top condition.

Stats

Selection: 9/10 Prices: $60 – $301,800 Google Search Popularity: 100% Instagram Popularity: 1,7m

Shipping

No free shipping.

Financing

No information about payment plans is available on the store’s website.

Net-a-Porter  Screenshot

Net-a-Porter Designer Fashion and Jewelry from Top Brands

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Net-a-Porter is a luxury online store that carries more than 800 top designer brands, including clothes, shoes, accessories, and jewelry. Like Harrods, Net-a-Porter has a mix of fashion, fine, and luxury jewelry for both men and women. You can also expect to not find many cheap items here as the bulk of the collection is made from precious materials like gold, silver, diamonds, and gemstones. The cheapest items start at £60.

Since Net-a-Porter is an online store, it’s fairly easy to navigate on either a computer, tablet, or mobile phone. There are many different filters to apply as you browse the store’s jewelry collection so that you can find pieces of interest quickly. This store also has several different options when it comes to payment and delivery, which gives customers flexibility.

Stats

Selection: 10/10 Prices: $60 – $120,960 Google Search Popularity: 26% Instagram Popularity: 4,7m

Shipping

Free standard shipping is available on orders £200 or more.

Financing

Payment plans are available through Klarna.

Blue Nile  Screenshot

Blue Nile A Popular Jewelry Store by Diamond Experts

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Blue Nile specializes in diamonds. Currently, there are over 400,000 diamonds to choose from in all shapes, carats, prices, cuts, colors, and clarities. After selecting a diamond you can add it to a ring or to a pendant, of which there are more than 450 different rings and 15 pendants to choose from. Alternatively, you can just add the diamond to your shopping cart and order it by itself.

Besides diamonds and engagement rings, Blue Nile has several other pieces, like necklaces, bracelets, earrings, and more. This includes pieces that are ready to ship, or you can create your own with the available gemstones and materials that start at just £40. There are also a lot of guides and education regarding precious metals, gemstones, pearls, engagement rings, and more on this website if you would like to learn more.

Additionally, Blue Nile offers 24/7 live chat and phone support.

Stats

Selection: 10/10 Prices: $40 – $42,700 Google Search Popularity: <5% Instagram Popularity: 201k

Shipping

Free shipping on all orders.

Financing

Payment plans are available to customers who have a Blue Nile card.

Monica Vinader  Screenshot

Monica Vinader Demi-Fine Jewelry Between Fine and Fashion Jewelry

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Monica Vinader carries conscious jewelry for women. The mission of this store is to make beautiful, fine jewelry for women that’s price accessible and responsible. Each piece is made from either recycled gold vermeil or sterling silver, and the gemstones, diamonds, and pearls are all ethically sourced. The store’s style is influenced by cultures around the world and feels unique.

This store has a contemporary feel for modern women. The prices are accessible enough so that women can buy pieces they feel good about and be comfortable with the price. You’ll find items for as low as $20. This store makes it easy to shop online, but there are also several brick-and-mortar stores where you can book a piercing, get styling, or have a piece engraved.

Additionally, Monica Vinader offers services to repair your jewelry or recycle pieces that you no longer want.

Stats

Selection: 7/10 Prices: $20 – $1,250 Google Search Popularity: 18% Instagram Popularity: 477k

Shipping

Free shipping on standard orders or in-store pick-up.

Financing

Payment plans are available through Klarna.

Missoma  Screenshot

Missoma A Popular Demi-Fine Jewelry Brand for Women

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Missoma is one of the first brands to specialize in demi-fine jewelry. All pieces are designed in-house in the company’s Notting Hill workshop and emphasize creativity and sustainability. This jewelry collection consists of pieces that are made to be layered and worn together perfectly. As this collection is demi-fine, you’ll find a large selection of jewelry that is made of precious stones and vermeil in both gold and silver tones. Missoma also has a small fine jewelry collection.

Even though most of the jewelry at Missoma is aimed at women, the Fused collection features gender-fluid jewelry that’s inclusive for all. Since Missoma isn’t luxury jewelry, prices are quite reasonable for the quality. No matter what your budget is, you’ll be able to find fun, creative pieces that fit your style.

This collection is quite accessible as you’ll find pieces that start as low as £30.

Stats

Selection: 7/10 Prices: $30 – $6,500 Google Search Popularity: 13% Instagram Popularity: 469k

Shipping

Free standard shipping in mainland UK.

Financing

Payment plans are available through Klarna.

Wolf & Badger  Screenshot

Wolf & Badger An Online Marketplace for Independent Brands

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Wolf & Badger is a digital platform that promotes slow fashion. The idea of this site is to promote independent creators who create ethical, sustainable pieces that are still in line with high-fashion and designer trends. This store sources jewelry from many different sellers for both men and women. The collection is massive and runs from cheap to luxury so that you’re sure to find something within your desired price point. While most of the collection is for women, there are several pieces of jewelry for men, too.

Keep in mind that if you buy multiple pieces of jewelry, they might not be coming from the same creator and if so they will be shipped directly from the sellers separately. Wolf & Badger has a very easy-to-navigate online store so that you can shop from wherever, whenever. However, the brand also has a store located in London where you can also collect your pieces.

Stats

Selection: 9/10 Prices: $7 – $39,720 Google Search Popularity: 10% Instagram Popularity: 386k

Shipping

Free shipping on orders over £200.

Financing

Payment plans are available through Zip.

Warren James  Screenshot

Warren James The Largest Independently-Owned Jeweler in the UK

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Warren James is the largest independently owned jewelry chain in the UK with 210 physical stores and an online store. This store has jewelry for both men and women that ranges from cheap fashion jewelry to elegant, fine jewelry. Using both cubic zirconia and lab-grown diamonds, Warren James creates beautiful pieces for every price point. Even the store’s most expensive pieces of jewelry are still very reasonably priced when compared to other stores.

One of the best things about this store is the variety of styles and looks. Warren James has casual fashion jewelry for everyday use, hip-hop jewelry for men, and more sophisticated pieces for dressier looks. Another interesting thing about this store is the Jewellery Guides section of the store. This can help you figure out your ring size, chain size, and how to best care for your jewelry.

It’s important to note that while you can apply filters and sort by price, the site doesn’t show you how many pieces are in each category as you search.

Stats

Selection: 8/10 Prices: $9 – $300 Google Search Popularity: 64% Instagram Popularity: 46k

Shipping

Free delivery in the UK when you spend £49 or more.

Financing

Payment plans area available through Klarna.

The Diamond Store  Screenshot

The Diamond Store The Largest Online Jeweler in the UK

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The Diamond Store is an award-winning online jeweler that specializes in diamond jewelry, as the name suggests. One of the main reasons that people choose this store is for its wide selection of engagement and wedding rings for women. There are two separate sections in the store for regular and eternity rings and rings specifically used for wedding jewelry. Diamond jewelry starts as low as £90.

There is a section called Help Me that can be very useful if you’re shopping for engagement jewelry. You’ll find tips for sizing your finger and even for figuring out the perfect way to propose to your significant other. The Diamond Store also has a learning center with information about buying diamonds and how to choose the right one.

One thing to keep in mind is that not all categories allow you to sort and filter products by price.

Stats

Selection: 10/10 Prices: $90 – $22,090 Google Search Popularity: <5% Instagram Popularity: 20k

Shipping

Free delivery on all orders in the UK and Northern Ireland.

Financing

Payment plans are available. There are 2 types, for purchases under and over £375.

Daisy  Screenshot

Daisy A British Brand of Everyday Jewelry

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Daisy is a popular British brand of Bohemian jewelry for women. This empowering brand is run by women and aims to create free-spirited, beautiful jewelry that lets women express themselves. Many of these pieces are made for layering to be worn all at once, so you’ll find several stacks of jewelry that are sold together, like bundles of rings, bracelets, and earrings. This collection is quite accessible since pieces start as low as £6.

Daisy has a variety of demi-fine jewelry that contains sterling silver and gold plating but doesn’t have diamonds or other gemstones. There are several different categories to explore, but as you shop the site doesn’t show you how many pieces of jewelry are in each one. The site itself is fun to explore since there are several useful categories, like Inspire Me and Gifts. Both sections can give you a little inspiration, whether you’re purchasing something sparkly for yourself or someone special.

Stats

Selection: 7/10 Prices: $6 – $470 Google Search Popularity: <5% Instagram Popularity: 156k

Shipping

Free delivery on orders £100 or over.

Financing

Payment plans are available through Klarna.

Vashi  Screenshot

Vashi Elegant, Customizable Jewelry for Women

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Vashi is a great online store where you can create your dream engagement ring. This store has a collection of rings that you can shop from, but this store makes creating your dream ring fun and easy. In addition to wedding rings, Vashi also has a selection of wedding bands for both men and women, along with eternity rings. If you’re preparing for your upcoming wedding, Vashi also has a collection of bridal jewelry that’s perfect for the big day.

In addition to engagement and wedding jewelry, Vashi has several other pieces of diamond jewelry, like bracelets, rings, necklaces, and earrings. This includes pieces in yellow, rose, and white gold tones. This store is a great option if you’re looking for diamonds, as this is the bulk of the collection, but you won’t find many other pieces beyond this.

Stats

Selection: 6/10 Prices: $290 – $11,500 Google Search Popularity: <5% Instagram Popularity: 202k

Shipping

Free shipping on all orders.

Financing

At checkout, click on Pay by Finance to set up a payment plan.

That’s it. Those are our picks as the best online jewelry stores!

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About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.

Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.

To select these top stores, we looked at data points like price ranges, variety of products, and the popularity of the store on Google and social media. For example, we looked at categories like diamonds, necklaces, earrings, rings, and bracelets to compare the price range and availability of products.