Our Picks as the Best Stores
This list consists of 9 stores
- Peoples Jewellers Canada’s Top Spot for Jewelry
- Mejuri Fine Jewelry for Women, by Women
- Blue Nile A Popular Jewelry Store by Diamond Experts
- James Allen Great Selection of Diamonds and Wedding Jewelry
- Michael Hill Accessible Fine Jewelry and Engagement Rings
- Maison Birks An Iconic Canadian Brand Since 1879
- Charm Diamond Centres Family-Owned Diamond Jewelry Store
- Ben Moss Wedding Jewelry, Diamonds, and More
- Melanie Auld Fine and Demi-Fine Jewelry for Women
Peoples Jewellers Canada’s Top Spot for JewelryVisit Store
Peoples Jewellers is Canada’s number one jeweler. This store has several locations but also has a huge selection of products available online. Peoples is a go-to in Canada when it comes to diamond jewelry specifically. This store designs the bulk of the jewelry that it sells, so you’ll find pieces here that you won’t be able to get anywhere else.
Peoples has tons of items with diamonds, gold, and silver. All of the jewelry here is fine or high-end, so don’t expect to find much when it comes to cheap jewelry at this store. Peoples Jewellers also has jewelry for men and kids, not only women. However, this store has a lot of options when it comes to wedding and engagement rings, including the option to design your own.
StatsSelection: 10/10 Prices: $30 – $40,000 Google Search Popularity: 100% Instagram Popularity: 28k
Free shipping to Peoples Jewellers stores for pickup. Otherwise, a $9.95 shipping fee is applied to all orders.
Payment plans are available through Flexiti for customers who have a Peoples Jewellers credit card.
Mejuri Fine Jewelry for Women, by WomenVisit Store
Mejuri carries fine jewelry for women that’s elegant but casual enough for everyday wear. The idea behind the brand is that it’s created by women for women to buy themselves, not for men to gift women. Some pieces here have diamonds, pearls, other precious gemstones. You’ll find items with both gold and silver, even pieces that are made from recycled gold.
Mejuri is a great place to buy a sparkly gift for someone special since the jewelry collection is of high-quality and is moderately priced. If you need some inspiration, the site has two interesting sections to check out, Gift Guides and Style Edit. Here, you’ll get some ideas for gifting or pairing your new jewelry to any outfit or occasion.
StatsSelection: 6/10 Prices: $15 – $5,320 Google Search Popularity: <5% Instagram Popularity: 1m
Free shipping on orders valued at $100 and above.
Payment plans are available through Klarna.
Blue Nile A Popular Jewelry Store by Diamond ExpertsVisit Store
Blue Nile specializes in diamonds. Currently, there are over 400,000 diamonds to choose from in all shapes, carats, prices, cuts, colors, and clarities. After selecting a diamond you can add it to a ring or to a pendant, of which there are more than 450 different rings and 15 pendants to choose from. Alternatively, you can just add the diamond to your shopping cart and order it by itself. Loose diamonds start at $300.
Besides diamonds and engagement rings, Blue Nile has several other pieces, like necklaces, bracelets, earrings, and more. This includes pieces that are ready to ship, or you can create your own with the available gemstones and materials. There are also a lot of guides and education regarding precious metals, gemstones, pearls, engagement rings, and more on this website if you would like to learn more.
Additionally, Blue Nile offers 24/7 live chat and phone support.
StatsSelection: 9/10 Prices: $50 – $166,810 Google Search Popularity: 9% Instagram Popularity: 201k
Free shipping on all orders.
No information on the store’s site about payment plans.
James Allen Great Selection of Diamonds and Wedding JewelryVisit Store
James Allen is a popular online store focusing mainly on diamonds and diamond jewelry. There is a huge selection of diamonds with more than 200,000 natural diamonds and over 6,000 lab-created diamonds. Besides diamonds, this store has a nice selection of other gemstones, including sapphires, rubies, and emeralds.
You can not only filter the diamonds by shape, color, clarity, cut, carat, and price, but you can also select polish, symmetry, lab, depth(%), table(%), and fluorescence. If you’re looking for engagement or wedding rings, you’ll find that there are several options, including creating or customizing a ring. If you want a ring right away, there are several that are ready to ship as they are.
James Allen offers 24/7 customer support. Support can be reached by phone, chat, or email.
StatsSelection: 10/10 Prices: $120 – $9,000 Google Search Popularity: 9% Instagram Popularity: 117k
Free worldwide shipping on all orders.
Financing options are available for customers with a James Allen credit card.
Michael Hill Accessible Fine Jewelry and Engagement RingsVisit Store
Michael Hill is a family-owned business that started in the 1970s and now has more than 300 locations in three different countries. Today, this store is one of the most popular options when it comes to buying jewelry in Australia, New Zealand, and Canada. This store has an extensive selection of engagement and wedding rings, including bridal sets.
Beyond the store’s wedding collection, Michael Hill has a large selection of fine jewelry for both men and women. This includes a nice selection of jewelry with diamonds, gemstones, gold, and other precious metals. Even though the store’s collection is made up of fine jewelry, you can find pieces for almost any budget. The site has categories to shop for pieces in categories like Under $50 and Under $100. Michael Hill also has Sale and Clearance sections where you can find the best deals across the store.
StatsSelection: 10/10 Prices: $10 – $25,800 Google Search Popularity: 48% Instagram Popularity: 81k
Free shipping on orders valued at $70 or more.
Payment plans are available to customers who hold a Michael Hill card.
Maison Birks An Iconic Canadian Brand Since 1879Visit Store
Maison Birks is a brand that is inspired by Canadian nature and culture. All of the store’s designs are inspired by the Canadian water, sky, land, and flora and fauna. This company also makes an effort to put sustainable and ethical practices at the forefront, even creating special pieces for campaigns to protect Canada’s natural resources. All of the diamonds and gemstones that Birks uses are guaranteed to be conflict-free.
The jewelry selection here is on the expensive end since the collection is made up of entirely fine jewelry. You’ll also find luxury watches from top brands like Rolex, Patek Philippe, and Breitling. As you browse the store’s collection, you’ll find a nice variety of pieces, including necklaces, bracelets, earrings, and rings. Birks also has a small collection of high-end engagement rings.
StatsSelection: 9/10 Prices: $50 – $58,500 Google Search Popularity: <5% Instagram Popularity: 52k
Free standard shipping on all orders within Canada.
Payment plans are available through Flexiti to customers who hold a Maison Birks card.
Charm Diamond Centres Family-Owned Diamond Jewelry StoreVisit Store
Charm Diamond Centres is a top choice in Canada when it comes to engagement and wedding rings. The store has a large inventory of wedding jewelry and fine jewelry across several different categories as this store is Canada’s largest independently owned jeweler. Even though this store has a large section of wedding jewelry, this collection is only for women.
However, Charm Diamond Centres does have a wide variety of both fine and fashion jewelry for the whole family, including pieces for men and kids. In total, there are 6,130 pieces of jewelry in the store’s collection. One of the best things about this store is the affordability. While the fine jewelry selection can be pricey, you can find pieces that start at just $50. You can also browse the store’s collection of watches that includes brands like Citizen, Bulova, Fossil, and Guess.
For the best savings at Charm Diamond Centres, be sure to check out the sale section where you’ll find discounts across all categories.
StatsSelection: 8/10 Prices: $18 – $53,000 Google Search Popularity: 20% Instagram Popularity: 10k
Free shipping on orders over $99.
Payment plans are available through Flexiti to customers who hold a Charm Diamond Centres card.
Ben Moss Wedding Jewelry, Diamonds, and MoreVisit Store
Ben Moss was established in 1910 and became one of Canada’s first independent, family-owned jewelry stores. Since 2017, this store has been a part of the Charm Diamond Centres family. Because of this, you can find several of the same pieces in both online stores. However, Ben Moss’ collection is a bit smaller than that of Charm Diamond Centres. You’ll also find the same collection of watches here. There are currently about 5,700 pieces of jewelry in the collection.
Ben Moss has a large collection of diamond jewelry, including pendants, earrings, rings, and bracelets. Like Charm Diamond Centres, Ben Moss has a lot of options when it comes to wedding jewelry for women, including engagement rings and wedding bands. Again, one of the best things about this store is the accessibilty to beautiful items since you’ll find jewelry starting at just $20.
StatsSelection: 8/10 Prices: $20 – $53,000 Google Search Popularity: 7% Instagram Popularity: 3k
Free shipping on orders over $99.
Payment plans are available through Flexiti to customers who hold a Ben Moss card.
Melanie Auld Fine and Demi-Fine Jewelry for WomenVisit Store
Melanie Auld is a fine jewelry brand based in Canada. This brand creates pieces by hand in workshops in Canada, Spain, Italy, and China. Here, you’ll find pieces made from both gold and silver with gemstones like rubies, opals, and emeralds, just to name a few. Most of the store’s collection is for women, but you’ll also find a small selection of men’s jewelry that includes chains, pendants, and bracelets.
One interesting thing about this store is that a lot of the jewelry is customizable. This includes engraving, swapping out birthstones, initial jewelry, and pieces that are made especially to order. Some of the more popular items at Melanie Auld are horoscope pendants and birthstone jewelry pieces. This brand aims to make jewelry personal and uniquely yours.
StatsSelection: 7/10 Google Search Popularity: <5% Instagram Popularity: 125k
Free shipping on orders within the US and Canada.
Payment plans are available through Afterpay.
- Best Global Online Diamond Stores
- Online Jewelry Stores – Published on Ostoi, a site that’s part of our network.
- High-End Jewelry Stores – Published on Ostoi.
- Cheap Jewelry Stores – Published on Ostoi.
- Hip Hop Jewelry Stores – Published on Ostoi.
About This List
We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.
The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.
Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.
The price meters are also relative. All meters start from 0 on the left-hand side.
To select these top stores, we looked at data points like price ranges, variety of products, and the popularity of the store on Google and social media. For example, we looked at categories like diamonds, necklaces, earrings, rings, and bracelets to compare the price range and availability of products.