Our Picks as the Best Stores
This list consists of 8 stores
- Michael Hill Accessible Fine Jewelry and Engagement Rings
- Francesca Designer Jewelry for Any Occasion
- Shiels Tons of Jewelry at Affordable Prices
- Goldmark Jewelry and Watches for the Whole Family
- Kavalri Diamonds & Jewelry with a Focus on Wedding Rings
- Sarah & Sebastian Australian Jewelry with a Cause
- By Charlotte Inspiring Jewelry at Great Prices
- Simone Walsh Fun Jewelry that’s Uniquely Australian

Michael Hill Accessible Fine Jewelry and Engagement Rings
Visit StoreMichael Hill is a family-owned business that started in the 1970s and now has more than 300 locations in three different countries. Today, this store is one of the most popular options when it comes to buying jewelry in Australia. This store has an extensive selection of engagement and wedding rings, including bridal sets.
Beyond the store’s wedding collection, Michael Hill has a large selection of fine jewelry for both men and women. There are currently 1,830 pieces in the collection. This includes a nice selection of jewelry with diamonds, gemstones, gold, and other precious metals. Even though the store’s collection is made up of fine jewelry, you can find pieces for almost any budget. The site has categories to shop for pieces in categories like Under $100 and Under $250. Michael Hill also has Sale and Clearance sections where you can find the best deals across the store.
Stats
Selection: 8/10 Prices: $15 – $31,000 Google Search Popularity: 100% Instagram Popularity: 81kShipping
Free shipping is offerered during specific promotional periods.
Financing
Payment plans are available to approved customers through Humm.

Francesca Designer Jewelry for Any Occasion
Visit StoreFrancesca is a jewelry brand created by two sisters in Tasmania. This store has a wide variety of fine jewelry for women that has a bohemian feel to it. As you shop, you’ll notice that the jewelry is organized into collections, like Zodiac and Signature. You’ll find pieces in both yellow and white gold tones, and some select pieces have diamonds or other gemstones.
It’s important to note that as you shop, the site doesn’t list the total amount of products in each category and there is no way to sort by price or other filters. This means that you have to view all of the products in a particular category to find exactly what you’re looking for. However, there aren’t many products in each category, so they are easy to browse.
Stats
Selection: 6/10 Google Search Popularity: 26% Instagram Popularity: 144kShipping
Free shipping on orders of $75 or more.
Financing
Payment plans are available on orders $100 or more through Afterpay.

Shiels Tons of Jewelry at Affordable Prices
Visit StoreShiels has a wide variety of both fashion and fine jewelry for all occasions. This gives customers the ability to find beautiful jewelry within any price range. There are several pieces of jewelry on the cheaper end that are made from materials like sterling silver and cubic zirconia that start at just $5. As you continue to browse, you’ll find pieces that contain diamonds, gold, and other precious stones. Beyond the extensive jewelry collection, Sheils also has a number of watches for both men and women from brands like Fossil, Guess, and Michael Kors.
As you browse the store’s collection, you’ll notice that there are several ways that you can sort and filter the jewelry. However, the number of items available in each category isn’t visible. Be sure to check out the Gifts category to find some of the store’s most popular items for gifting.
Stats
Selection: 9/10 Prices: $5 – $25,000 Google Search Popularity: 30% Instagram Popularity: 8kShipping
Free shipping within Australlia on orders of $69 or more.
Financing
Payment plans are available through LatitudePay, Humm, Afterpay, and Klarna.

Goldmark Jewelry and Watches for the Whole Family
Visit StoreGoldmark is a popular online jewelry store that carries tons of pieces for men, women, and children alike. This store is so popular because you’ll find so many pieces of affordable fashion jewelry that are influenced by styles around the world. You’ll find tons of pieces that start at just $10, and even the fine jewelry collection is very reasonably priced. If you’re looking for more elegant pieces, Goldmark has some pieces that have precious materials like gold and diamonds.
In addition to the store’s extensive jewelry collection, Goldmark has watches from popular brands like Guess, Casio G-Shock, and Armani Exchange. Other items of interest are the gift sets and other items in the Gift Ideas section. Here, you’ll find nearly 370 gifts that cost $39 or less.
Stats
Selection: 8/10 Prices: $10 – $4,800 Google Search Popularity: 21% Instagram Popularity: 2kShipping
Free standard shipping on orders over $90.
Financing
Payment plans are available through Afterpay.

Kavalri Diamonds & Jewelry with a Focus on Wedding Rings
Visit StoreKavalri is a popular option when it comes to buying engagement rings. This store has a large selection of rings that are ready to ship, or you can create your perfect ring down to the last detail. In addition to engagement rings, Kavalri has a wide variety of wedding bands for both men and women that feature diamonds, gold, and silver. You also have the option of choosing between natural or lab-grown diamonds.
There’s a smaller selection of jewelry pieces apart from rings, like necklaces, earrings, and cufflinks. However, these collections are much smaller, so this store is primarily focused on wedding and bridal jewelry.
Stats
Selection: 5/10 Prices: $120 – $6,900 Google Search Popularity: <5% Instagram Popularity: 4kShipping
Free standard shipping on orders over $350.
Financing
Payment plans are available through Zip.

Sarah & Sebastian Australian Jewelry with a Cause
Visit StoreThis store carries fine jewelry that is inspired by Australian nature and European artistic styles. The result is a very unique style with pieces that can be dressed up or down depending on the look that you’re going for. The jewelry at the store has a very minimalist feel and includes several unisex pieces that are inclusive for all. The jewelry at this store is quite unique and made from high-quality materials, so you won’t find much cheap jewelry here.
While the store has a great collection of jewelry, Sarah & Sebastian’s site doesn’t show the number of products in each category or allow you to sort products by price. However, there are several filters that you can apply to discover jewelry that you’re interested in.
One thing to love about this store is that this store is committed to environmental causes, especially when it comes to the sea. Sarah & Sebastian is a Gold supporter of the Australian Conservation Society.
Stats
Selection: 7/10 Google Search Popularity: 9% Instagram Popularity: 174kShipping
Free express shipping on orders over $500.
Financing
Payment plans are available through Klarna and Afterpay.

By Charlotte Inspiring Jewelry at Great Prices
Visit StoreThis online jewelry store was created by Charlotte Blakeney, an Australian makeup artist. The collection includes a mix of both casual fashion jewelry and pieces of chic fine jewelry. Each piece aims to be mindful and inspiring. Many pieces are minimalist and elegant, with diamonds and other gemstones thrown into the mix.
One thing that might be of interest to you is if you have multiple ear piercings. By Charlotte has a section called Curate Your Ear where you can buy earrings and body jewelry for all different kinds of ear piercings. Apart from earrings, this store has a variety of rings, bracelets, and necklaces, but does not have any wedding or engagement jewelry.
Stats
Selection: 6/10 Prices: $5 – $650 Google Search Popularity: 13% Instagram Popularity: 238kShipping
Free express shipping on all Australian orders.
Financing
Payment plans are available through Afterpay.

Simone Walsh Fun Jewelry that’s Uniquely Australian
Visit StoreSimone Walsh is a family-owned online jewelry store that creates unique pieces with gold, silver, and gemstones. Here, you’ll find a variety of earrings, necklaces, and rings. This store doesn’t have any wedding jewelry or pieces for men. There are several collections to shop for, including new, popular, and best-selling jewelry.
One thing to note as you shop is that while you can sort categories by price, Simone Walsh’s site doesn’t show you how many pieces are inside each one. However, the prices at this store is quite affordable and it’s easy to get free shipping.
Stats
Selection: 5/10 Prices: $40 – $320 Google Search Popularity: <5% Instagram Popularity: 2kShipping
Shipping: Free standard shipping on orders over $30, and free express shipping on orders over $150. Financing: Payment plans are available through Afterpay.
Financing
Payment plans are available through Afterpay.
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About This List
We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.
The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.
Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.
The price meters are also relative. All meters start from 0 on the left-hand side.
To select these top stores, we looked at data points like price ranges, variety of products, and the popularity of the store on Google and social media. For example, we looked at categories like diamonds, necklaces, earrings, rings, and bracelets to compare the price range and availability of products.