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The Best Online Diamond Stores in the UK

diamond

We’ve collected some of the best online diamond stores and jewelry stores selling diamonds. This collection is based on the selection of diamonds, shipping, and popularity of the stores.

Updated on December 13th, 2021
Learn where to buy diamonds in ~x minutes
The links to the online stores are sponsored

Notice: As with all international shipping, your country may apply VAT, taxes, duties, and similar. Please make sure to check out the details at the store as well as with your authorities before placing a purchase.

Read on for information about each store.
Blue Nile  Screenshot

Blue Nile A Top Choice for Loose Diamonds or Diamond Jewelry

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Blue Nile is a top choice when it comes to buying diamonds online in the UK. This site is based out of the US but ships around the world. The prices are lower than many stores within the UK and this store offers a great selection of both loose diamonds and jewelry with diamonds. Many people choose Blue Diamond for diamond engagement rings, of which you can browse the collection or create your own. If you click on Diamonds, you can check out the store’s entire collection of loose diamonds and filter by cut, shape, color, price, and so much more. To build your ring, click on Engagement Rings and then choose your setting and finishing touches.

Blue Nile offers Free Secure Shipping to several countries, including the UK. This store also offers free returns, Your purchase comes with a lifetime warranty and diamond engament rings and diamond jewelry over $1,000 USD come with an appraisal certificate.

There are currently more than 453,350 loose diamonds for sale at Blue Nile, starting at just £232.

Stats

Selection: 10/10 Prices: $232 – $915,598 Google Search Popularity: <5% Instagram Popularity: 203k

Shipping

Blue Nile offers Free Secure Shipping that arrives in 1-2 business days.

Financing

Payment plans are available to customers with a Blue Nile credit card.

James Allen  Screenshot

James Allen Great Shipping and Customer Care

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James Allen is another US-based online diamond store where you’ll find great prices on loose diamonds and diamond jewelry. While there are tons of products to explore, the site isn’t as well-organized to use as Blue Nile’s. For example, you can’t view the entire selection of loose diamonds but you can view by cut or color. However, the James Allen site offers a lot of information about the diamonds so that you can find the best one for you.

Like Blue Nile, James Allen gives you the option to choose your diamond and then build your own engagement ring. Click on Engagement Rings to get started, where you’ll find more than 200,000 loose diamonds or 620 rings that are ready to go. No matter what you browse, you can get a 360-degree view of the piece along with several different photos.

James Allen offers 24/7 customer support and free worldwide shipping.

Stats

Selection: 9/10 Prices: $92 – $17,027 Google Search Popularity: <5% Instagram Popularity: 120k

Shipping

Free worldwide shipping. Items over $500 USD are shipped using FedEx Priority Overnight.

Financing

Financing is available to customers with a James Allen credit card.

The Diamond Store  Screenshot

The Diamond Store Award-Winning Online Jewelry Store

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The Diamond Store started ten years ago when the founder discovered the traditional process of buying an engagement ring to be lacking and confusing. Using his marketing background, the founder put together The Diamond Store to make the process easy, informative, and affordable. Today, The Diamond Store is a two-time winner of the UK Jewellery Awards, as well as an Etailer of the Year nominee.

This store specializes in diamond rings for him and her, principally engagement and wedding rings. All of these rings are already designed, so you can’t create your own. However, you’ll also find a wide variety of other diamond jewelry, like necklaces, bracelets, and earrings. There are different categrories to browse and the site is really easy to use.

The Diamond Store offers free worldwide shipping and several ways to contact customer support.

Stats

Selection: 8/10 Prices: $99 – $19,216 Google Search Popularity: <5% Instagram Popularity: 20k

Shipping

Free worldwide delivery on all products.

Financing

Payment plans are available through Klarna.

Brian Gavin  Screenshot

Brian Gavin Diamonds and Jewelry from an Expert

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Brian Gavin is a South African diamond expert who is also the co-founder of Whiteflash. He started his own site in 2009 as a 5th-generation diamond cutter. This store is based in the US but is recommended to UK shoppers since Brian Gavin ships to the UK and you can finance your purchase with Affirm. You’ll find a nice selection of both loose diamonds and diamond jewelry, including engagement and wedding rings.

Brian Gavin is famous for its signature collection, Hearts and Arrows. There are several different filters that you can apply to find your diamond. Once you’ve found the perfect one, you can start to build your own engagement ring or other custom jewelry. One interesting thing about this site is the Education section. Here, you’ll find tons of information about how to choose the right diamond for you and care for it.

Stats

Selection: 8/10 Prices: $175 – $21,757 Google Search Popularity: <5% Instagram Popularity: 33k

Shipping

Shipping cost not available, but Brian Gavin ships to the UK on a regular basis.

Financing

Payment plans are available through Affirm.

Pandora  Screenshot

Pandora More than Just Charm Bracelets

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Pandora is a jewelry store that’s famous for it’s unique charm bracelets. But did you know that Pandora also has a beautiful selection of diamond jewelry? The Pandora Brilliance collection features sustainable, lab-grown diamonds set in rings, bracelets, necklaces, and earrings. These diamonds are an ethical, affordable alternative to traditional diamonds so you can feel good about your purchase. Even though these diamonds are lab-grown, they follow The 4 C’s of diamonds: cut, color, carat, and clarity.

This store doesn’t have loose diamonds or the option to create your own diamond ring or jewelry. However, this is an excellent store if you’re looking for ethical, affordable diamond jewelry. If you’re a frequent Pandora shopper, joining the Pandora Club gets you free shipping on all of your orders in addition to several other perks, benefits, and discounts.

Stats

Selection: 6/10 Prices: $500 – $1,290 Google Search Popularity: 100% Instagram Popularity: 8,5m

Shipping

Free delivery is available to Pandora Club members. Standard delivery costs €2.99 and ships in 3-5 business days.

Financing

Payment plans are available through Klarna and Clearpay.

VRAI  Screenshot

VRAI Ethical, Sustainable Diamond Jewelry

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VRAI is another great option if you’re looking for an ethical alternative to traditional diamonds. These lab-created diamonds aren’t mined so they don’t create any emissions. This company also uses recycled gold to further reduce the company’s carbon footprint. You can create your dream engagement ring by selecting a stone and a setting, or you can browse VRAI’s colelction of designs.

This store has more than just engagement jewelry. For example, this store has done collaborations with brands like Givenchy and Balmain to create unique pieces of high-quality jewelry. This includes a range of necklaces, bracelets, earrings, and rings. Additionally, the site is really easy to use and it’s easy to get free shipping.

Stats

Selection: 7/10 Google Search Popularity: <5% Instagram Popularity: 229k

Shipping

Free delivery on orders over $700 USD, made-to-order jewelry, and engagement and wedding designs.

Financing

Financing is available through PayPal Credit.

Whiteflash  Screenshot

Whiteflash Ideal Diamonds and Fine Jewelry

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Whiteflash has several showrooms but the online store is quite comprehensive whether you’re looking for loose diamonds or diamond jewelry. There are currently nearly 3,470 loose diamonds for sale in a variety of cuts, colors, and sizes. You can choose a diamond to create your own jewelry or you can simply browse the store’s collection of designs. While the store has a nice selection of diamonds and jewelry, the store isn’t as well-organized and easy to use and some of the others on this list are.

Even though this store is based in the US, it offers free FedEx shipping to the UK. One thing to note is that there isn’t a financing option so you have to pay for your purchase in full before it can ship.

Stats

Selection: 7/10 Google Search Popularity: <5% Instagram Popularity: 14k

Shipping

Free FedEx shipping to the UK.

Financing

No payment plans.

Diamonds Factory  Screenshot

Diamonds Factory One of the UK’s Most Trusted Online Jewelers

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Diamonds Factory offers a great value when it comes to diamond jewelry since it’s an online-only store that cuts out the middlemen. If fact, you could save up to 78% when compared to high-street jewelers. Diamonds Factory is so confident in this that the store offers a price-match guarantee. This store only uses high-quality, ethically-sourced materials to create unique pieces or to let you design your own. You’ll find both engagement and wedding rings for men and women in addition to tons of other diamond jewelry.

Diamonds Factory offers free next-day shipping on all UK purchases in addition to financing options.

Stats

Selection: 9/10 Prices: $42 – $718,612 Google Search Popularity: <5% Instagram Popularity: 4k

Shipping

Free 1-day delivery through Royal Mail Next Day.

Financing

Payment plans are available through Retail Finance.

That’s it. Those are our picks as the best online diamond stores!

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About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.

Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.

To select these stores, we also looked at how popular they are on social media and Google. We compared the availability of products, how easy the sites are to use, variety and quality of diamonds, and shipping rates.