Notice: As with all international shipping, your country may apply VAT, taxes, duties, and similar. Please make sure to check out the details at the store as well as with your authorities before placing a purchase.
Our Picks as the Best Stores
This list consists of 8 stores
- Blue Nile A Top Choice for Loose Diamonds or Diamond Jewelry
- Michael Hill Unique Diamond Rings of All Kinds
- Peoples Jewellers Canada’s Top Spot for Jewelry
- Charm Diamond Centres Family-Owned Diamond Jewelry Store
- Brilliance A Cheaper, Better Option for Buying Diamonds Online
- Ritani Affordable Diamonds from Family Jewelers
- Paris Jewellers A Canadian Chain with Luxury Jewelry
- Ecksand Sustainable Jewelry at Great Prices
Blue Nile A Top Choice for Loose Diamonds or Diamond JewelryVisit Store
Blue Nile is a top choice when it comes to buying diamonds online in Canada. This site is based out of the US but ships around the world. The prices are competitive many stores within Canada and this store offers a great selection of both loose diamonds and jewelry with diamonds. Many people choose Blue Diamond for diamond engagement rings, of which you can browse the collection or create your own. If you click on Diamonds, you can check out the store’s entire collection of loose diamonds and filter by cut, shape, color, price, and so much more. To build your ring, click on Engagement Rings and then choose your setting and finishing touches.
Blue Nile offers Free Secure Shipping to several countries, including Canada. This store also offers free returns, Your purchase comes with a lifetime warranty and diamond engament rings and diamond jewelry over $1,000 USD come with an appraisal certificate.
There are currently more than 453,350 loose diamonds for sale at Blue Nile, starting at just $337.
StatsSelection: 10/10 Prices: $337 – $1,308,864 Google Search Popularity: 12% Instagram Popularity: 203k
Free shipping on all orders.
Payment plans are available to customers with a Blue Nile credit card.
Michael Hill Unique Diamond Rings of All KindsVisit Store
Michael Hill started as a family business in New Zealand in 1979 and expanded to Canada in 2002. This includes both brick-and-mortar stores and an easy-to-use online store. This store has a large selection of engagement and wedding jewelry for both men and women, including the option to buy wedding sets. On of the main attractions of this store is that you can find beautiful diamond jewelry at accessible prices. For example, the cheapest pieces start at just $99.
Michael Hill offers free shipping on all orders over $70, so it’s pretty easy to get free shipping. You can also finance your purchase if you sign up for a Michael Hill store credit card.
StatsSelection: 9/10 Prices: $99 – $9,499 Google Search Popularity: 55% Instagram Popularity: 83k
Free standard shipping on orders over $70.
Payment plans are available to customers who hold a Michael Hill credit card.
Peoples Jewellers Canada’s Top Spot for JewelryVisit Store
Peoples Jewellers is Canada’s number one jeweler. This store has several locations but also has a huge selection of products available online. Peoples is a go-to in Canada when it comes to diamond jewelry specifically. This store designs the bulk of the jewelry that it sells, so you’ll find pieces here that you won’t be able to get anywhere else.
Peoples has tons of items with diamonds, gold, and silver. All of the jewelry here is fine or high-end, so don’t expect to find much when it comes to cheap jewelry at this store. Peoples Jewellers has a lot of options when it comes to wedding and engagement rings, including the option to design your own. Additionally, you can explore the store’s collection of diamond jewelry that includes both natual and lab-grown stones. One interesting collection is the Arctic Brilliance Canadian Diamonds that features beautiful, natural diamonds from Canada.
StatsSelection: 10/10 Prices: $30 – $32,250 Google Search Popularity: 100% Instagram Popularity: 29k
Free shipping to Peoples Jewellers stores for pickup. Otherwise, a $9.95 shipping fee is applied to all orders.
Payment plans are available through Flexiti for customers who have a Peoples Jewellers credit card.
Charm Diamond Centres Family-Owned Diamond Jewelry StoreVisit Store
Charm Diamond Centres is a top choice in Canada when it comes to engagement and wedding rings. The store has a large inventory of wedding jewelry and diamond jewelry across several different categories as this store is Canada’s largest independently owned jeweler. Even though this store has a large section of wedding jewelry, this collection is only for women.
However, Charm Diamond Centres does have a wide variety of diamond jewelry. If you click on a collection, like Rings, you can then opt to filter your results by stone. The results will shoe you a variety of diamonds, including Canadian ones. There are several different other ways to sort and filter to explore the store’s collection of radiant diamond jewelry.
For the best savings at Charm Diamond Centres, be sure to check out the sale section where you’ll find discounts across all categories.
StatsSelection: 8/10 Prices: $50 – $53,000 Google Search Popularity: 22% Instagram Popularity: 138k
Free shipping on orders over $99.
Payment plans are available through Flexiti to customers who hold a Charm Diamond Centres card.
Brilliance A Cheaper, Better Option for Buying Diamonds OnlineVisit Store
Brilliance surely has the most striking name of the stores on this list. It is trying to position itself as a better and cheaper place to buy diamonds online compared to other well-known stores. To do this, Brilliance offers the best selection of loose diamonds around with more than 270,000 to choose from. However, the cheapest diamonds are not as cheap as what you can find at Blue Nile or James Allen. After you’ve chosen a diamond, you can add it to a setting, of which there are close to 600 rings to choose from.
There is also non-custom diamond jewelry here like earrings, necklaces, rings, bracelets, and designer rings. All diamonds are conflict-free and the precious metals used are recycled. It’s important to note that this store is based in the US but ships for free to Canada on orders over $500.
Brilliance offers chat and phone support, but unfortunately not 24/7, so it’s not better than what Blue Nile and James Allen offer.
StatsSelection: 7/10 Prices: $185 – $27,940 Google Search Popularity: 8% Instagram Popularity: 232k
Free shipping on orders over $500.
Payment plans are available through Affirm.
Ritani Affordable Diamonds from Family JewelersVisit Store
Ritani is a family-owned jewelry company that aims to make buying diamonds stress-free and affordable. This store has more than 80,000 loose diamonds that you can browse in all different cuts. Some of these diamonds have a Best Value badge to let you know where to find the best deals. What’s more is that Ritani often has seasonal events and sales where you can further save on your purchase. At the top of Ritani’s page, you’ll notice that you can choose from Diamonds or Lab Diamonds if you want to look at the store’s loose collection.
In addition to loose diamonds, you’ll find a nice selection of diamond jewelry, including engagement and wedding rings. If you want to create something more unique, you can start with loose diamonds and then design your own earrings, rings, and more. Ritani is based in New York but offers free FedEx shipping to Canada.
StatsSelection: 8/10 Prices: $123 – $2,008,893 Google Search Popularity: <5% Instagram Popularity: 50k
Free FedEx Express shipping on all orders.
Payment plans are available to customers who hold a Ritani credit card.
Paris Jewellers A Canadian Chain with Luxury JewelryVisit Store
Paris Jewellers is a family business that started as a single store in 1987 and now has 23 stores in 4 provinces. This jewelry store offers a beautiful selection of diamond engagement jewelry for both men and women. When you click on Engagement, you’ll find the store’s entire collection which you can then filter by style. There are both single rings and bridal sets, but you don’t have the option to create your own ring at this store.
Paris Jewellers also has a variety of other diamond jewelry, including necklaces, earrings, and bracelets. Even though the store has a nice selection, you can’t filter by stone so many of the diamonds pieces are mixed in with other jewelry. One thing to keep in mind is that Paris Jewellers doesn’t offer free shipping.
StatsSelection: 6/10 Prices: $400 – $40,000 Google Search Popularity: 6% Instagram Popularity: 36k
No free shipping. All shipping costs are calculated at checkout.
Payment plans are available through Flexiti.
Ecksand Sustainable Jewelry at Great PricesVisit Store
Ecksand offers diamond that’s 100% sustainable at great prices. To do so, Ecksand only uses diamonds and gemstones that are ethically sourced in Canada, Australia, and Botswana. Additionally, cuts out the middleman uses efficient waste managment, and follows budgeting practices when it comes to marketing to save money. By saving on these costs, Ecksand can keep prices low, saving you money.
If you click on Rings, you’ll find a variety of diamond rings, including colored diamonds. If you want to make something unique for someone special, click on Design Services. This lets you create not only custom engagement rings, but custom jewelry of any kind. Ecksand has a section of the store called Education where you can learn more about the store’s selection of diamonds and how to care for them.
This store offers free priority shipping on all orders.
StatsSelection: 7/10 Prices: $840 – $40,690 Google Search Popularity: <5% Instagram Popularity: 26k
Free FedEx priority shipping on all orders.
Payment plans are available through Paybright.
- Best Online Jewelry Stores
- Online Jewelry Stores – Published on Ostoi, a site in our network.
- High-End Jewelry Stores – Published on Ostoi.
About This List
We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.
The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.
Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.
The price meters are also relative. All meters start from 0 on the left-hand side.
To select these stores, we also looked at how popular they are on social media and Google. We compared the availability of products, how easy the sites are to use, variety and quality of diamonds, and shipping rates.