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The Best Online Clothing Stores in the UK

clothing

If you’re looking for the top online clothing stores in the UK, we’ve gathered some of the best options when it comes to all variety, shipping, and selection.

Updated on March 30th, 2022
Learn where to buy clothing in ~x minutes
The links to the online stores are sponsored
Read on for information about each store.
ASOS  Screenshot

ASOS One of the World’s Most Popular Fashion Sites

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ASOS is one of the most popular online fashion sites not just in the UK, but beyond. This brand is inclusive to all as there are more than 30 sizes in the men’s, women’s, and gender-neutral collections. This brand loves to celebrate body positivity and expressing yourself through fashion. ASOS has thousands of pieces of clothing that range from comfy and cozy to trendy and chic, depending on the occasion. A lot of the store’s collection comes from its own brand, ASOS, but you’ll also find clothing from other brands like Bershka, New Look, Topshop, Missguided, and Pull & Bear.

Hover your mouse over the Clothing tab and you’ll find that there are different ways that you can shop. Besides shopping by clothing type, you’ll notice that there are curated collections like New In, Exclusives at ASOS, and Designer. You’ll find tons of affordable clothing that starts at just £2.

Stats

Selection: 10/10 Prices: $2 – $435 Google Search Popularity: 50% Instagram Popularity: 12,4m

Shipping

Free shipping on orders of £35 or more.

Financing

Payment plans are available through Klarna and Afterpay.

PrettyLittleThing  Screenshot

PrettyLittleThing Popular Fast Fashion Site for Women

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PrettyLittleThing is a popular fast fashion store that has a massive selection of cheap women’s clothing. In fact, you’ll find nearly 23,700 pieces of clothing ranging from activewear to dresses and looks for going out. Even though PrettyLittleThing has really low prices to begin with, there are several ways to save even more. This store often has promo codes or flash sales to save on items all across the store. Another way to save is by checking out the Pink Monday section of the store. Here, you’ll find savings of up to 80% off the original price.

Even though this store has a huge selection of tops, jeans, dresses, and so much more, the focus of PrettyLittleThing is on fashion for young women so this limits the customer base.

Stats

Selection: 9/10 Prices: $3 – $162 Google Search Popularity: 27% Instagram Popularity: 17,1m

Shipping

Next-day shipping costs £5.99. UK Saver delivery costs £2.99 and is delivered in 3-5 business days.

Financing

Pament plans are available though Klarna, Afterpay, and Laybuy.

Net-a-Porter  Screenshot

Net-a-Porter Luxury Fashion and Clothing for Women

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Net-a-Porter has more than 14,900 pieces of luxury and designer clothing for women from high-fashion labels. You can find clothing for men on a seperate site, Mr Porter. Here, you’ll find pieces for your wardrobe from designers like Gucci, Saint Laurent, The Row, Balmain, and so many more. This store is a must for anyone who loves designer fashion and accessories to complete your outfit.

The Net-a-Porter site is really intuitive and easy to use since there are several ways to shop. For example, when you click on Clothing, you can view the entire the collection. From here, there are many different ways to filter and sort. You an shop by occasion, desinger, or print, for example. To get some fashion inspiration, click on Curated By Net-a-Porter to see all the latest looks. One thing to know is that because this a designer store, the prices here can be quite expensive.

Stats

Selection: 9/10 Prices: $25 – $11,500 Google Search Popularity: <5% Instagram Popularity: 4,7m

Shipping

No free shipping. Shipping options start at £5 depending on the method you choose.

Financing

Payment plans are available through Klarna.

New Look  Screenshot

New Look Affordable Fashion for the Whole Family

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New Look started as a single store in 1969 and now has nearly 470 stores in the UK and Ireland. This online store ships to 66 countries around the world. New Look is a great online shipping experience since you will find looks for the whole family at really reasonable prices. In fact, you’ll find clothing starting at just £6! There are distinct collections for men, women, boys, and girls, so to get started all you have to do is hover your mouse over the appropriate tab to see the drop-down menu. From here, you’ll find everything from loungewear to swimwear to more elegant pieces.

Check the banner at the top of the store’s homepage for promo codes and flash sales that you can apply to your order. Shipping rates are also really good at New Look since you can get free shipping after spending £65. Orders that are less than this amount have a shipping fee of £3.99.

Stats

Selection: 10/10 Prices: $6 – $110 Google Search Popularity: 46% Instagram Popularity: 2,6m

Shipping

Free shipping when you spend £65. Orders less than this amount have a shipping fee of £3.99.

Financing

Payment plans are available through Klarna.

Harrods  Screenshot

Harrods The UK’s Most Famous Department Store

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Harrods is one of the most famous department stores in the world when it comes to luxury fashion. The whole family can find high-quality clothing from designers like Burberry, Gucci, Dolce & Gabbana, and Saint Laurent, just to name a few. As Harrods is a department store, you can expect to find massive clothing collections here that have thousands of pieces for men, women, and children. There are also many different categories that you can browse that include clothing that ranges from casual to high-fashion.

Even though there are thousands of pieces of clothing at Harrods, many of these pieces are designer and therefore expensive. Otherwise, this store has a really impressive selection of clothing for just about any occasion.

Stats

Selection: 9/10 Prices: $22 – $16,500 Google Search Popularity: 9% Instagram Popularity: 1,7m

Shipping

Free delivery on orders over £100.

Financing

Payment plans are available through Klarna.

Selfridges  Screenshot

Selfridges High-End UK Department Store

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Selfridges is also another famous UK department store that has clothing for all occasions. When compared to Harrods, the prices are more accessible even though this store also has designer clothing. For example, the cheapest pieces of clothing start at just £20. You’ll find pieces from labels like Burberry, Moncler, and Acne Studios. The Selfridges site is really easy to browse since there are different categories to click on.

Selfridges offers free shipping after you spend £150. This minimum purchase is higher when compared to other stores on this list. This store also has several ways that you can contact customer service, for example, chat, phone, social media, or email.

Stats

Selection: 10/10 Prices: $20 – $4,500 Google Search Popularity: 13% Instagram Popularity: 1,1m

Shipping

Free delivery when you spend £150 and use code UKFREEDEL at checkout.

Financing

No information available.

Missguided  Screenshot

Missguided Trendy Fashion for Young Women

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Missguided is an online store that designs all of its clothing in-house. Like PrettyLittleThing, Missguided is a fast-fashion company that aims its clothing line at teens and young women. As a fast-fashion company, new pieces are constantly added to the store’s collection to reflect the season, holidays, and latest trends. A big part of Missguided’s success is that the prices are really cheap, with many items of clothing starting at just £2.

One thing to note is that this store doesn’t have free shipping. However, frequent shoppers at Missguided can save by signing up for the store’s VIP program. A subscription costs £9.99 and you can get unlimited free next-day shipping for one year.

Stats

Selection: 7/10 Prices: $2 – $100 Google Search Popularity: <5% Instagram Popularity: 9,1m

Shipping

No free shipping. Shipping options start at £3.99 depending on how fast you want your order.

Financing

Payment plans are available through Zip.

John Lewis & Partners  Screenshot

John Lewis & Partners Department Store Clothing for the Whole Family

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John Lewis & Partners has a great online store that has a little bit of everything, including clothing for the whole family. This UK department store has some well-known brands, but isn’t a luxury department store like Harrods or Selfridges. However, you’ll find clothing from labels like Calvin Klein, Michael Kors, and Ralph Lauren. Prices are also more accessible since you can find clothing for men, women, and kids that starts at just £5.

As you search, be sure to check the On Offer section to discover deals on clothes and accessories. Another way to save is by clicking on Sale at the top of the store’s homepage. You’ll find a drop-down menu that shows the latest offers when it comes to both menswear and womenswear.

Stats

Selection: 8/10 Prices: $5 – $649 Google Search Popularity: 100% Instagram Popularity: 906k

Shipping

Free delivery when you spend £50 or more.

Financing

John Lewis & Partners credit card holders can finance purchases of £1,000 or more.

Boden  Screenshot

Boden British Fashion for Men and Women

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Boden offers affordable British fashion online for the whole family, including adults, kids, and babies. In addition to clothing, you’ll find a nice selection of shoes and accessories, which are all from the store’s own brand. This store is also really affordable, with clothing starting at just £11. The most expensive items in the store only cost £245. At the top of the page, you’ll also notice seasonal collections like Gifts and Christmas to make shopping and browsing easy.

Boden has clothing that ranges from quite casual to more elegant for fancier occasions. This store doesn’t have free home delivery but you collect your order in-store for free.

Stats

Selection: 8/10 Prices: $11 – $245 Google Search Popularity: 7% Instagram Popularity: 463k

Shipping

Free in-store pick-up. Home delivery starts at £5.

Financing

Payment plans are available through Klarna.

That’s it. Those are our picks as the best online clothing stores!

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About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.

Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.

To choose these stores, we looked at key points like variety of products, popularity on social media, and the price range. We looked at brands, styles of clothings, and acessibilty, as well.