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The Best Online Clothing Stores in Australia

clothing

Australia has tons of online shopping sites, so to make your shopping easy we’ve picked out some of the best when it comes to clothing. We looked at variety, shipping, and prices to bring you the best.

Updated on May 11th, 2022
Learn where to buy clothing in ~x minutes
The links to the online stores are sponsored
Read on for information about each store.
The Iconic  Screenshot

The Iconic A Top Australian Fashion Retailer

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The Iconic is one of the top stores in Australia and New Zealand when it comes to fashion for men, women, and kids. In just 10 years, The Iconic has managed to become one of Australia’s best online stores for clothing. Here, you’ll find both casual and designer clothing, including items from brands like Kenzo, Gucci, Marc Jacobs, and Common Projects, just to name a few. There are so many options when it comes to clothing since the collection currently includes 55,540 pieces for women, 21,720 for men, 3,940 for girls, and 2,660 for boys.

The Iconic makes shopping easy since the site is intuitive to use and there are several categories to browse. You can get in touch with customer support in a number of different ways any day of the year except for Christmas Day and New Year’s Day.

Stats

Selection: 10/10 Prices: $5 – $2,000 Google Search Popularity: 16% Instagram Popularity: 574k

Shipping

Free standard delivery on orders over $50.

Financing

Payment plans are available through Afterpay.

ASOS  Screenshot

ASOS Popular Online Fashion Retailer

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ASOS is one of the most popular online fashion sites not just in Australia, but beyond. This brand is inclusive to all as there are more than 30 sizes in the men’s, women’s, and gender-neutral collections. This brand loves to celebrate body positivity and expressing yourself through fashion. ASOS has thousands of pieces of clothing that range from comfy and cozy to trendy and chic, depending on the occasion. A lot of the store’s collection comes from its own brand, ASOS, but you’ll also find clothing from other brands like Bershka, New Look, Topshop, Missguided, and Pull & Bear.

Hover your mouse over the Clothing tab and you’ll find that there are different ways that you can shop. Besides shopping by clothing type, you’ll notice that there are curated collections like New In, Exclusives at ASOS, and Designer. You’ll find tons of affordable clothing that starts at just $11.

Stats

Selection: 10/10 Prices: $11 – $870 Google Search Popularity: 10% Instagram Popularity: 12,4m

Shipping

Free shipping when you spend $80 or more.

Financing

Payment plans are available through Klarna and Afterpay.

PrettyLittleThing  Screenshot

PrettyLittleThing Popular Fast Fashion Site for Women

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PrettyLittleThing is a popular British fast fashion store that has a massive selection of cheap women’s clothing. In fact, you’ll find nearly 25,560 pieces of clothing ranging from activewear to dresses and looks for going out. Even though PrettyLittleThing has really low prices to begin with, there are several ways to save even more. This store often has promo codes or flash sales to save on items all across the store. Another way to save is by checking out the Sale section of the store. Here, you’ll find savings of up to 80% off the original price.

Even though this store has a huge selection of tops, jeans, dresses, and so much more, the focus of PrettyLittleThing is on fashion for young women so this limits the customer base.

Stats

Selection: 7/10 Prices: $4 – $307 Google Search Popularity: <5% Instagram Popularity: 17,2m

Shipping

No free shipping.

Financing

Payment plans are available through Klarna, Afterpay, and Laybuy.

SurfStitch  Screenshot

SurfStitch Australian Coastal Culture and Fashion

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SurfStitch is an online Australian fashion retailer that specializes in casual, coastal clothing for men, women, and kids. For example, you’ll find clothing from sporty brands like Billabong, Hurley, O’Neill, Rip Curl, and Roxy along with well-known brands like Free People, Levi’s, Calvin, Klein, and Nike. Within the clothing collections, you’ll find a nice mix of clothing that’s ready for the beach, along with casual looks for everyday wear. This includes swimwear, board shorts, wetsuits, and summery dresses.

Currently, SurfStitch has more than 4,800 pieces of clothing for women, 4,450 for men, and hundreds of items for kids. At the top of the store’s homepage, you’ll see that there are categories like Outdoor and Boardsports. In these categories, you’ll find clothing and accessories specifically for these sports and activities. Two other categories that you should check out are Sale and Outlet to find clothing from your favorite brands at great prices.

Stats

Selection: 8/10 Prices: $12 – $500 Google Search Popularity: <5% Instagram Popularity: 121k

Shipping

Free shipping on orders of $60 or more.

Financing

Payment plans are available through Humm, Zip, Afterpay, Laybuy, Openpay, and Klarna.

Showpo  Screenshot

Showpo Trendy Fashion for Young Women

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Showpo is similar to PrettyLittleThing as it is an online retailer that creates trendy fashion looks for young women at cheap prices. This company was founded in Sydney in 2010 and now ships to several different countries around the world. This online store has a wide range of looks for women for just about any occasion, including hundreds of dresses, pairs of jeans, tops, lingerie, and much more.

While Showpo has a great range of cheap clothing for women, the customer base is a little bit limited since there aren’t any clothing options for men, kids, or older women. One of the great things about this store is that you can find clothing that starts out at just $15. There are also several ways to get in contact with customer service.

Stats

Selection: 7/10 Prices: $15 – $600 Google Search Popularity: <5% Instagram Popularity: 1,8m

Shipping

Free standard shipping on orders over $50.

Financing

Payment plans are available through Afterpay.

Cotton On  Screenshot

Cotton On Cool, Australian Style

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Cotton On started in 1991 as a one-man operation and has now expanded to include 1,300 stores, an online platform and 8 brands. This store delivers authentic Australian style to 22 countries around the world. Here, you’ll find closet staples for men, women, and kids, like jeans, shirts, casual dresses, outerwear, and swimwear. You’ll also find a nice selection of activewear and sleepwear.

Cotton On’s site is really easy to use and shopping is easy since there are many different curated collections to browse. You can also feel good about the clothing that you buy at Cotton On since this store has a commitment to sustainability and keeping its carbon footprint low.

Stats

Selection: 8/10 Prices: $5 – $110 Google Search Popularity: <5% Instagram Popularity: 1m

Shipping

Free standard shipping when you spend $60 or more.

Financing

Payment plans are available through Zip, Humm, Afterpay, Laybuy, LatitudePay, and Klarna.

David Jones  Screenshot

David Jones Popular Australian Department Store

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David Jones dates all the way back to 1838 and is the oldest continuously-running department store that operates under its original name. It has 45 brick-and-mortar stores in addition to an online store that has thousands of pieces of clothing for the whole family. Currently, David Jones has 22,890 pieces of clothing for women, 12,260 for men, and hundreds of items for kids and babies. As this is a department store, you’ll find both casual and chic clothing. You’ll find outfits for any occasion from labels like Alexander McQueen, Dolce & Gabbana, Kenzo, and Tommy Hilfiger.

If you’re a frequent David Jones shopper, you should consider signing up for the store’s rewards program. Loyal shoppers get access to exclusive offers, rewards, and shopping events, in addition to a birthday gift. Each month, David Jones has a raffle where 5 lucky winners receive a $1,000 gift card.

You can get in touch with the store’s customer service team any day of the week by phone, chat, or email.¬†

Stats

Selection: 10/10 Prices: $19 – $3,500 Google Search Popularity: 48% Instagram Popularity: 409k

Shipping

Free standard delivery when you spend $50.

Financing

Payment plans are available through Afterpay.

The Outnet  Screenshot

The Outnet High-Fashion Looks for Less

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The Outnet is an online fashion platform where you can save up to 70% off of luxury and designer clothing. This store mostly has women’s clothing, but there is also a men’s collection, too. You’ll find items from designers like Balenciaga, Stella McCartney, Gucci, and Valentino, just to name a few. All of the stores designers can be found under two tabs, either Superbrands or Designers.

In addition to clothing, you’ll also find great savings on shoes, bags, and accessories, too. Click on Clothing and you’ll see all of the different categories that you can browse for women. There are currently more than 43,300 pieces for women and 1,500 for men.¬†

The Outnet is a part of the Yoox Net-a-Porter group and has 24/7 customer support. You’ll also find links to shop directly on Net-a-Porter or Mr Porter on The Outnet’s website.

Stats

Selection: 8/10 Prices: $14 – $350 Google Search Popularity: <5% Instagram Popularity: 662k

Shipping

Express shipping costs $20.

Financing

Payment plans are available through Klarna.

Amazon  Screenshot

Amazon Clothing from the World’s Largest Online Store

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As expected, Amazon sells clothing and lots of it. Look for the Amazon Fashion section where you’ll find clothes, shoes, and accessories for sale on Amazon.

The clothing selection might be the one best anywhere online since you can find just about anything. However, this store doesn’t have a lot of high-end designer clothing and lacks a lot of popular brands. Even so, the numbers show that there are more than 40,000 dresses to choose from, 30,000 tops, and 30,000 jeans for women. For men, there are more than 30,000 shirts, 30,000 jackets and coats, and more than 30,000 jeans. You can also find kids’ clothing and baby clothing here.

One of the main reasons people opt to shop at Amazon is because of the fast, free shipping that comes with a Prime membership.

Stats

Selection: 9/10 Prices: $8 – $3,448 Google Search Popularity: 100% Instagram Popularity: 29k

Shipping

Amazon Prime members get fast, free shipping on many different products across the store for just $6.99 a month.

Financing

No information available.

That’s it. Those are our picks as the best online clothing stores!

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About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one store in these lists that have 100% search popularity and 100% Instagram popularity. The lesser popular stores will have a percentage of that.

Keep in mind that one exponentially more popular store can make other really popular stores look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.

To choose these stores, we looked at key points like variety of products, popularity on social media, and the price range. We looked at brands, styles of clothing, and acessibilty, as well.