Our Ranking of the Brands

This list consists of 11 brands.

1. 1 Gucci Gucci is the most popular luxury brand in the world. At least when measured the way we do it – by Google search popularity and Instragram popularity. You will find lots of ready-to-wear designer clothing by Gucci at Farfetch and at the official online brand store. Google Search Popularity: 100% Instagram Popularity: 46.1m Price Range: $490 – $6.300 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store
2. 2 Dior Dior is another popular high-end designer brand. It is very exclusive and I don’t think you can buy Dior clothing online from other places than the official online store. Google Search Popularity: 76% Instagram Popularity: 38.1m Price Range: $410 – $6.700 Sponsored: Online Shopping Links Official Store Official Store
3. 3 Supreme Supreme is a fresh and hot high-end fashion brand. The brand uses bright red colors in many of its designs. Many of the clothing items also features other bright colors and artistic designs. Supreme collaborates with other top brands like Louis Vuitton, The North Face, and Lacoste for many of its clothes. Great selection at Farfetch for both men and women. The official online store might look cool but it features few products and is very hard to browse so I won’t suggest shopping at it at this time. Google Search Popularity: 65% Instagram Popularity: 13.3m Price Range: $53 – $13.520 Sponsored: Online Shopping Links Farfetch Farfetch
4. 4 Versace Versace is one of the world’s top designer fashion brands. As with all of the brands in this list, it is expensive. You will find lots of Versace clothing at Farfetch and at the official online store. Google Search Popularity: 33% Instagram Popularity: 25.4m Price Range: $150 – $12.825 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store
5. 5 Prada Prada is an Italian high-end designer brand. The official online store is packed with Prada fashion clothing. Farfetch holds quite a bit of men’s fashion by Prada, but not more than one piece for women. Google Search Popularity: 35% Instagram Popularity: 27.7m Price Range: $655 – $13.500 Sponsored: Online Shopping Links Farfetch Official Store Official Store
6. 6 Balenciaga Balenciaga is a hot high-end designer fashion brand. I think they are most famous for their cool sneaker designs. However, Balenciaga also designs edgy clothing, handbags, and more as well. Google Search Popularity: 22% Instagram Popularity: 12.2m Price Range: $395 – $15.750 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store
7. 7 Bottega Veneta Bottega Veneta is a very famous high-end designer fashion brand. As you can see from the stats below, the brand is not one of the top brands in this list. It is still great though, otherwise it wouldn’t be in this best of list. The clothing selection for this brand is good both at the official online store and at Farfetch. Google Search Popularity: 5% Price Range: $440 – $12.400 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store
8. 8 Dolce&Gabbana Dolce&Gabbana has one of the most popular Instagram account of the brands in this list. Check it out for some cool fashion inspiration. The selection of Dolce&Gabbana clothing is good for men at Farfetch, but not for women. I guess this can change at any time though, so I included the link below. The selection at the official online store is amazing and features over 1,000 clothing items for both women and men. Google Search Popularity: 14% Instagram Popularity: 27m Price Range: $125 – $16.600 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store
9. 9 Givenchy Givenchy is a French luxury fashion and perfume brand. It is, together with the other brands in this list, one of the most famous brands for high-end clothing. You will find a good selection at Farfetch for men. The official store has a great selection for both genders. Google Search Popularity: 10% Instagram Popularity: 14.8m Price Range: $330 – $4.520 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store
10. 10 Burberry Burberry is a British designer brand that is most famous for its trench coats and an easily recognizable pattern. Burberry also designs other types of clothing, in additon to shoes, handbags, eyewear, and cosmetics. Google Search Popularity: 24% Instagram Popularity: 18.5m Price Range: $300 – $5.910 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store
11. 11 Moncler Moncler is an Italian high-end luxury brand most famous for its warm outerwear. Google Search Popularity: 11% Instagram Popularity: 700k Price Range: $215 – $5.555 Sponsored: Online Shopping Links Farfetch Farfetch Official Store Official Store

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About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one brand in the list that have 100% search popularity and 100% Instagram popularity. The lesser popular brands will have a percentage of that.

Keep in mind that one exponentially more popular brand can make other really popular brands look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.