Our Ranking of the Brands

This list consists of 6 brands.

1. 1 Canon Canon is the most popular camera brand in the world, according to our metrics. It is a Japanese brand and manufacturer of lenses, cameras, medical equipment, scanners, printers, and more. Google Search Popularity: 68% Instagram Popularity: 3.2m Price Range: $49 – $6.500 Sponsored: Online Shopping Links B&H
2. 2 Nikon Nikon is another top Japanese camera brand. Nikon also makes camera lenses, binoculars, microscopes, measurement instruments, and more. You can find over 110 Nikon cameras for sale at B&H. This includes DSLR cameras, mirrorless cameras, and point & shoot cameras. Google Search Popularity: 19% Instagram Popularity: 980k Price Range: $167 – $6.500 Sponsored: Online Shopping Links B&H
3. 3 Sony Sony is another Japanese conglomerate that makes a lot of different electronics, cameras being one of these. They offer a wide range of camera models available at different price points. Google Search Popularity: 100% Instagram Popularity: 338k Price Range: $98 – $9.400 Sponsored: Online Shopping Links B&H
4. 4 Fujifilm Fujifilm is a Japanese conglomerate involved in the camera prduction business. It is produces optics, medical electronics, chemicals, and more. You can find over 100 Fujifilm cameras at the top online camera store, B&H. Google Search Popularity: 6% Instagram Popularity: 80k Price Range: $130 – $10.000 Sponsored: Online Shopping Links B&H
5. 5 Panasonic Panasonic is another top camera brand that is very popular. This brand too is Japanese. Panasonic is also a conglomerate with a wide range of products. Cameras being one of these. You can find an excellent selection of mirrorless and point & shoot Panasonic cameras at B&H. Google Search Popularity: 28% Instagram Popularity: 44k Price Range: $158 – $6.100 Sponsored: Online Shopping Links B&H
6. 6 Olympus Olympus is one of the top camera brands in the world. Like all of the other brands in this list, Olympus is Japanese as well. You can purchase its mirrorless and point & shoot selection of cameras online at B&H. Google Search Popularity: 8% Instagram Popularity: 86k Price Range: $399 – $7.100 Sponsored: Online Shopping Links B&H

That’s it. Those are our picks as the best camera brands!

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About This List

We have used Google Trends to measure search popularity and we’ve gotten the Instagram follower count straight from Instagram itself.

The popularity measures (green meters) are all relative to each other. This means that there will always be one brand in the list that have 100% search popularity and 100% Instagram popularity. The lesser popular brands will have a percentage of that.

Keep in mind that one exponentially more popular brand can make other really popular brands look like they are not. They still are – just not in comparison with that one.

The price meters are also relative. All meters start from 0 on the left-hand side.